Course 4

The Entrepreneurial Edge: Building Your Personal Brand

Being good at your job isn’t enough, you need to stand out, connect, and inspire. Entrepreneurial Edge gives you the tools to think like an innovator, position your unique value, and share your story with impact. From sharpening your personal brand to mastering storytelling and aligning your career with purpose, this course helps you turn potential into presence, and presence into opportunity.

  • 6 Sections

  • 5 Videos

  • 5 Scenarios

  • 4 Worksheets

Key Learning Outcomes

Develop an
Entrepreneurial Mindset

Learn how to adopt the adaptable, problem-solving mindset that drives innovation in startups and corporations alike. You’ll discover practical ways to build resilience, challenge assumptions, and create opportunities in your own career.

Define and Communicate
Your Unique Value

Uncover your personal USP and translate it into a powerful personal brand. You’ll gain the confidence to articulate your strengths in interviews, on LinkedIn, and in networking conversations so that people remember not just what you do, but why you matter.

Master Storytelling and
Purpose-Driven Career Growth

Harness proven storytelling frameworks to make your skills and experiences compelling across any platform, whether in an interview, presentation, or online. Then connect your “why” to your long-term goals, ensuring your career path is both impactful and fulfilling.
Meet the instructor

Virtual Internships

This curriculum was developed by Virtual Internships, a global leader in internship access and career readiness. With over 25 years of combined experience across two companies, our co-founders have supported 20,000+ learners through both in-person and remote guaranteed internships. Our globally distributed team collaborates across time zones to connect educators, employers, and learners, bringing real-world insight into every lesson. Trained coaches and mentors contributed feedback to ensure the content is practical and impactful.

Lead author Jillian Low, Chief Strategy Officer at Virtual Internships, is a global workforce development expert with 15+ years of experience designing career programs and work-integrated learning strategies. Her background in education and coaching helps make complex topics clear, engaging, and actionable.
Patrick Jones - Course author